Modern Demographic Dominating Media Gender
The international average measuring gender in the workplace is astounding. Women experience great suppression all over the world in diversely different capacities; however, upon interviewing a few female entrepreneurs within America’s creative industry, whom I will highlight later, most believe that women are avidly active in the digital world, and rightfully so. When compared to how far America has come regarding gender equality, we have a lot to be proud of as a nation. Women are stirring waves in the U.S. and combining their voices into a movement that roars for egalitarianism. Over 100 women were just voted into Congress this election season, and the era of the stay-at-home moms who also run a multimillion dollar business on the side is at an all-time high.
In February of 2017, The Hollywood Reporter posted an article introducing a new non-profit organization called ReFrame, which seeks to decrease the gender and race disparity in the realm of film. ReFrame, Women in Film and the Female Filmmakers Initiatives have all eyed a need previously neglected. “Female filmmakers work far less frequently than their male counterparts — 80 percent of female directors made just one movie in the past 10 years, compared with 54.8 percent of male helmers, according to the latest study from USC Annenberg professor Stacy L. Smith's Media, Diversity & Social Change Initiative. And a 2015 Smith study, commissioned by the Female Filmmakers Initiative that eventually spawned ReFrame, revealed a 25-point difference between the prevalence of women making independent (26.9 percent) versus studio movies (1.9 percent),” wrote Rebecca Sun in her article introducing ReFrame on The Hollywood Reporter. Below is a statistical image included in their post.
How Does Female Empowerment Impact the Creative Industry?
Girls confidence plummets during adolescence. I remember personally dealing with severe insecurity once I entered middle school. I felt incapable, weak, insufficient, and ridiculously quiet. My rampant innovations would stay only ever internalized although the voices within my mind pounded loudly. For some reason, it seemed impossible to release these ideas because I was afraid of being viewed as inarticulate. If we were to start empowering young girls, we impact them during their developmental stage and lead them into feeling more confident throughout their future aspirations. The creative industry is significantly based upon successful outcomes of risky endeavors. Female independent creatives are often responsible for the outgoing sales part of the job just as much as the technology solutions, acquisitions, management, community engagement, marketing, outsourcing and other portions of growing a successful corporation.
If women entrepreneurs believe in themselves, their product, and their services, they will be able to deliver and sell their product a thousand times stronger than if they did not believe they were capable to achieve their most outrageous goal. Jessica Meade, social media coordinator and digital freelancer whom I interviewed, says, “I feel content and safe as a woman working in the creative industry. I currently work with all women, and I genuinely love it. In my experience with what I do, I feel like it is primarily dominated by women. In regards to social media managing and coordinating, I think that woman have already made great strides.” (You can follower her @jessicameade). Women encouraging women to achieve what they deem impossible empowers communities to grow not only in success but also in gender impartiality.
An Interview with Female Creative Freelancer: Kaitlyn Trindade
1. What is your aspiring job position and in what capacity are you freelancing as a creative now?
It is funny you ask this because it changes on the regular! Personally, I've always had a heart of entrepreneurship and would love to someday own my own photography business or media company. However, before I reach that point, I want to get in all the knowledge and experience that I can. Which is why, I want to experience a corporate marketing atmosphere, that way I can learn and grow my own business in a unique, knowledgeable way. Ultimately though, the dream is to be a full time photographer or marketing executive for a major multimedia company, like 72 and Sunny.
In regard to my current freelance work, I am choosing opportunities for photography, as they come to me. I'm currently working at Catapult, a co-working space for entrepreneurs, as a social media coordinator and photographer. That being said, I have taken a step back with much of my freelance work, however, through working at Catapult, I have made a number of connections for work with entrepreneurs. Which, has allowed me to be pickier about the opportunities that come my way.
2. How do you feel being a woman in the creative industry?
In many ways, I believe woman are paving the way in the creative industry and I have been inspired by on multiple occasions by many creative girl bosses. Jenna Kutcher... can I get an amen!? Not to mention, I was raised by a single mom, who is currently an officer for a Fortune 500 company. She has raised me to believe that I can do whatever I set my mind to.
3. Do you think there are greater strides that have yet to be made (including females in the media and film world and in what way?)
There is always room to improve. It's like that saying, "innovate or die." We have to constantly be evolving and looking forward, especially as a female professional in the creative industry. I am not as familiar with females in the film industry but I believe as females begin to enter this industry in a larger percentage, we will see new things come from this industry.
4. What peaked your interest about entering the media / communications field?
I think it was just something I've always had a natural curiosity for. Not to mention, being part of a generation surrounded with media communication and photography, caused my curiosity to constantly grow. As I learned more about it, I realized how great of a need there is for knowledgeable media specialists and realized I found my niche of opportunity.
5. What piece of encouraging advice would you give girls aspiring to enter the digital world as freelancers or in a formal position?
Always reach out! You never know what could come from a thoughtful message or interaction with someone. I have so many stories from times where I connected with someone through social media or booked a photography session because of simply telling someone what I do. As a freelancer, you are in charge of your bookings so make sure you are consistently connecting with other creatives and never burning any bridges! Like I said, you never know what could come from a relationship. Even later down the road....
You can follow Kaitlyn on social media @KaitlynTrindade
5 Ways We Can Help Women Going into Technology Feel Empowered
Consistently Analyze the Gender Gap Data
Start at Adolescence
Allow room for improvement/promotion
Address certain past mistakes and create a structured plan for fixing them in the future.
Give them all the tools they need to exceed expectations
Another brilliant freelancer I interviewed, Christine Tran, who is an independent engagement and wedding photographer, says, “I believe that when it comes to storytelling and perspective, women have the ability to provide new insight to what history has previously shown in mass media. I think this can be leveraged upon in many different forms of art within the media field itself. When it comes to genres of films, styles of photographs and even illustration.” She also goes on provide incredibly valuable advice for young girls desiring to make the creative industry their long-term career: “Something that I would advise other start up female freelancers is to find community in everything. Not only are you able to network in this way but you are able to continuously be challenged to operate in your fullest capacity. With present day advanced media, communities are far more accessible than they used to be. This is something that we all can learn to further lean on.” You can find her on her website cltran.org or on her social media @christineltran. A beautiful Tedx Talk was delivered by Naomi McDougall-Jones almost two years ago advocating for women in film and how we each have the power to contribute to the newer revolution. Click here to watch the video.
Thank you for reading this week’s post! Next week we will be covering some exciting video editing hacks and how they can exceed your expectations when trying to market your business.