Looking Ahead: Videography in an Equal Labor Business Climate

Looking Ahead: Videography in an Equal Labor Business Climate

Today we get to explore females in the film industry and what it looks like for them in the coming years. When saying film industry, clarification should be provided as to what is being referred to. There are numerous roles in film; positions such as video editor, production manager, director, floor director, camera operator, toaster operator, audio technician, the talent being recorded, and many other roles. Powerful women occupy each of these roles and are doing a fantastic job at it. As we dive deeper into videography and females, I would like to touch on my personal experiences being in this industry for the past five years thus far.

 Throughout the years of my personal involvement freelancing within the film industry, I have captured commercial advertisements, live church events, wedding ceremonies, music videos, vlogs, and side projects. Personally, I would rather be the one video editing rather than the one filming the event; however, the one sitting behind the screen in post-editing mode should also know how professional video equipment works. In many ways, the gender gap has decreased between men and females when compared to videography efforts. The majority of my time, if I’m involved from start to finish on a film project, is spent in the 10 below ways:

1.     Scripting and storyboarding desired content 

This might be one of the hardest steps to initiate because of the amount of creativity involved. Not only are you writing the content that will drive the production, but you are detailing out every step on how to achieve that vision. Scripting alone goes through a heavy revision process because it affects who the organization hires as talent and allows them to start forming a budget for preparation cost. Storyboarding is simple depending on the prestige of your client. This could range from drawing stick figures all the way to animating your characters in storyboard format.

video pitch

2.     Pitching storyboard to client(s) 

This second step can surface some nerves in the videographer if they are the one presenting as well. In order to feel the most prepared for presenting the storyboard, my recommendation (and something I have done quite readily) is to practice, practice, practice. Sometimes having the storyboard on a screen helps the pitch become better organized in the mind of the clientele. When you do deliver it, another suggestion is to be passionate about describing the project’s potential. It will save many questions from needing to be asked at the end.

3.     Execution planning (talent involved, camera op roles, footage required, lighting, all the specs laid out)

The preparations that follow approval of the video project are designating positions to people, dates with availability, and the right equipment with the production plan. What assets do you currently have? Take inventory of the people and equipment already available. Will you need to get a permit for the places you need to film? It’s important to consider these questions and many more in order to consider the “what ifs” before filming begins. 

4.     Filming (days, months process)

Filming requires the most physical energy. Maintaining strength and health for filming is important to have energy for directing people while shifting equipment around.

5.     Uploading all video content to hard-drive

After each filming session is done, uploading all content to a hard drive is crucial. You don’t know if that footage will corrode or be lost in the sea of equipment. This also makes it easier for the video editor if you have spread out your days/months of shooting and need to have the video edited by a certain timeline. The video can begin compiling some of the data available.

6.     Retrieving additional overlays, audio, or features for compilation

Once filming is completely done as well as dumping all content onto your hard drive, the job isn’t over. All video should coordinate to the storyboard. This includes overlays such as graphics, nameplate animations, typography, transitions, or any others. Granted, this could be produced by your video editor but it depends if it is in that’s video editor’s power or contract. Another thing that should be considered is what audio is going to be used throughout. Was the audio recorded separately and need synchronization? Background music is also a huge other asset to consider. As some say, audio makes or breaks the film. Depending on music cuts, you need to make sure that copyrights are in your favor when you buy and implement it into the production.

video editing

7.     Editing

This process can take just as long as filming portion if not longer. When I edit, I use four to five different Adobe Cloud software programs, although, Adobe premiere is definitely the main one used. It’s also essential to organize your footage, audio, and overlays in this program for workflow ease. Below is a tutorial explaining some first steps you can taking in learning how to use Premiere’s software.

8.     Submitting & Revising

Once the rough draft of the video is edited, I normally compress the video and send it over right away. Revisions always return, where I adapt the film to cater above and beyond these changes. I send it back in and sometimes revisions return again, but the process takes place until the desired outcome has been reached.

9.     Formatting after final revisions

When the final has been established and approved, I usually upload it to my online portfolio.

10.  Final Product Reveal! 

Time to sit back and enjoy all your hardwork. Go out and celebrate; you’ve earned it! And remember to thank your client for doing business with them by may be even providing a coupon if they were to ever choose your services in the future. 

Please consider taking the poll below if you so desire. This will enable me to gauge how you feel about the current film industry.

Are you currently a woman working in the creative industry?
How would you rate your experience with:
How would you rate your experience with:
Freelancing
Pitching
Video Editing
Filming
Organizing

Thank you for reading this week. Stay tuned as always because an awesome post is coming up next week.